web desigining

Web designing is the creation of Web pages and sites using HTML, CSS, JavaScript and other Web languages. It is the combination of lines, shapes, texture, and color to create an aesthetically pleasing or striking look. Web design is the work of creating design for Web pages.

 

To create a web page :

1. Check to make sure your page title is descriptive of the page it’s on. It is what shows up in search results and when your page is bookmarked, so make sure it makes sense. When people come to a page that doesn’t seem to match its title, they often leave thinking they ended up in the wrong place.
2. Verify that the site contents is what your readers want. Do surveys, take polls, and ask them. Once you know what they want, give it to them. People come to websites because of the information, pictures, or products that are there, and if you don’t give them what they’re looking for they will leave.
3. Look at the length of your pages. Too short and it will look uninformative, too long, and it will seem ponderous. Strike a happy medium. The absolute length will vary from site to site. For example, a recipe site might have shorter pages while a site that teaches things might have longer pages.

Example of Mobile Marketing

Using their mobile device, a consumer can now find what they want at the exact moment that it crosses their minds. While sipping a late at the local coffee house a friend begins a discussion about the latest trend in basketball shoes. They pull out the smart phone and search. There is a store just 2 blocks away that carries the shoes they were discussing. Off they go to see them in person, and may make an impulsive purchase. If that advertiser had failed to make the information readily and instantly available, they may have missed the sale.

This is just a simple example of why mobile media marketing is big and getting bigger every day. Casinos text special room rates to their club members, restaurants and fast food establishments text deals on food and free drinks with purchase, and there are literally millions of other uses that you will find for the text-to-mobile application. Showing the mobile message to the clerk at the counter is all that is needed to collect on the deal. It couldn’t be easier.

A customer can always be given the choice to opt out of your texts by instructing them to text ‘stop’ or something similar. This keeps them from believing that you are unfairly bombarding them with advertising that they do not want. Explore this explosive new way to reach your target market in a cost effective and convenient way and you’ll be keeping current with the technology of today’s biggest and brightest marketing experts.

marketing idea

• Build an easy to find mobile site that has commonly sought after stuff like your phone number, directions/map and hours right up top. Unlike your desktop site, if they need this information they need it NOW.

• Offer a text message reminder service for your customers. If there is something your customers want to be reminded of as it relates to your products or services, set up a way for them to be reminded.

• Provide a mobile alert system for things are extremely timely about which your customers want to know. This could be an open appointment or available seating. It could be a pricing alert or an availability alert. Anything for which email is too slow is a good match for text messaging alerts.

• Create a mobile loyalty program. Don’t make people carry around another card in their wallet. Honestly, it is too much to ask people to do.

With mobile marketing it is so important to focus on the end user because their mobile device is so personal to them. Really anything that is sent to it or seen on it has the potential to either interrupt and annoy or provide value and delight. Focus on delighting your customers and your mobile marketing campaign can succeed beyond your expectations.

Mobile marketing ideas

Opt-In Strategies
The sticking point with commercial SMS messages  is getting consumers to opt-in to receive such messages in the first place. A multichannel media strategy for garnering opt-ins can provide big payoffs for both lenders and consumers. Examples include SMS opt-in opportunities at the end of agented or automated voice calls, point-of-sale messaging at branch banks or lending offices, Web-based check-box options within the customer’s account profile, statement messaging or inserts and print advertising campaigns.

When consumers are given the opportunity to opt-in for fraud alerts via SMS, businesses can create stronger customer relationships through protecting everyone in the transaction chain – consumer, merchant, processor, and lender – while improving profitability through a more efficient fraud management process. A simple mobile messaging campaign, delivered in these difficult times, reaps dividends for everyone involved.

Seo your videos

Search engines can’t make sense of video content on their own, adding keywords you want to rank for to the video title and description is essential whenever uploading a video to YouTube. Choose keywords that best represent the video and terms consumers will search for when looking for products or services like yours.

There are many tactics businesses can use to find qualifying keywords to help with their video SEO. For example, you can use keyword tools like the Google AdWords Keyword Tool to help determine the best keywords for each of your videos. However, you should also conduct searches for single and long-tail keywords within YouTube to help you understand the types of videos that show up on YouTube for each term. Seeing how many videos share your potential keyword, along with the number of views and related videos on the side bar, can help you determine keyword competition and potential viewership for your videos.

Making your video titles, descriptions, and tags SEO-friendly is as important as using qualified keywords.
Titles: The titles for YouTube videos have a 100-character limit, and you should include your most important keyword close to the beginning of your video title.  you should consider adding a standard video “trigger” keyword, a word that attracts attention in search engine results, to your video. Trigger keywords you can use are “review,” “how to,” “about,” or your business name keywords.

Descriptions: Video descriptions are a critical component of video SEO because they are the main copy associated with your video and the largest portion of text that search engines can read when indexing videos. YouTube provides up to 5,000 characters in the description, so use this space wisely and strategically craft the text for both SEO and viewers. Also, include the same keywords used to optimize your title so search engines and people will see a correlation between the two. The description should include a summary of the video along with a link to a resource, like your website, where viewers can receive more information.

Creating a playlist for similar types of videos can help improve their visibility on YouTube. Not only do video playlists appear within the YouTube search results, but other videos in that playlist can also appear in the sidebar of the YouTube player as related content when a viewer watches a video that’s included in the same playlist. This helps boost views of other videos you’ve added, rather than directing viewers to other content YouTube deems as similar but that may belong to other accounts.

Video Marketing

Social video marketing is what will make search marketers spend less time obsessing over Google’s latest search engine algorithm, and more time on something much more personally rewarding — optimizing themselves and their businesses.

Search marketers need to adapt to the social media landscape if they are to stay relevant with audiences and in business. This means optimizing for people first, and search engine algorithms second. Audiences are spending more time engaging with video content and communities revolving around them, across many social media channels.

That is exactly why SEM professionals can no long wait. They need to start learning how to put together interesting videos — or collaborate with video professionals who know how and have had success doing so. The videos need to actually help people out and make them want to share them with their peers, and build conversations around those videos. Then and only then, can one evolve from a search-only marketer into a search-and-social-video marketer.

Social video marketing is not only about distributing video content to video destination platforms like YouTube (which we would argue is a social network). Social networks, which are starting to drive a lot more traffic to video, also need to be considered. These include destinations like Facebook, Twitter, and of course, blogs.

Social tools and technologies have helped us mature in how we choose to engage with other people online. Those who reap the biggest business rewards choose to participate in social media rather than stand on the sidelines. YouTube and other video hosting and sharing sites — along with blogs, Facebook, Twitter, LinkedIn, FourSquare, Yelp, etc. — have empowered brands and consumers to better interact with each other and build meaningful relationships based on dialogue, service, and feedback.