Social video marketing is what will make search marketers spend less
time obsessing over Google’s latest search engine algorithm, and more
time on something much more personally rewarding — optimizing themselves
and their businesses.
Search marketers need to adapt to the social media landscape if they are to stay relevant with audiences and in business. This means optimizing for people first, and search engine algorithms second. Audiences are spending more time engaging with video content and communities revolving around them, across many social media channels.
That is exactly why SEM professionals can no long wait. They need to start learning how to put together interesting videos — or collaborate with video professionals who know how and have had success doing so. The videos need to actually help people out and make them want to share them with their peers, and build conversations around those videos. Then and only then, can one evolve from a search-only marketer into a search-and-social-video marketer.
Social video marketing is not only about distributing video content to video destination platforms like YouTube (which we would argue is a social network). Social networks, which are starting to drive a lot more traffic to video, also need to be considered. These include destinations like Facebook, Twitter, and of course, blogs.
Social tools and technologies have helped us mature in how we choose to engage with other people online. Those who reap the biggest business rewards choose to participate in social media rather than stand on the sidelines. YouTube and other video hosting and sharing sites — along with blogs, Facebook, Twitter, LinkedIn, FourSquare, Yelp, etc. — have empowered brands and consumers to better interact with each other and build meaningful relationships based on dialogue, service, and feedback.
Search marketers need to adapt to the social media landscape if they are to stay relevant with audiences and in business. This means optimizing for people first, and search engine algorithms second. Audiences are spending more time engaging with video content and communities revolving around them, across many social media channels.
That is exactly why SEM professionals can no long wait. They need to start learning how to put together interesting videos — or collaborate with video professionals who know how and have had success doing so. The videos need to actually help people out and make them want to share them with their peers, and build conversations around those videos. Then and only then, can one evolve from a search-only marketer into a search-and-social-video marketer.
Social video marketing is not only about distributing video content to video destination platforms like YouTube (which we would argue is a social network). Social networks, which are starting to drive a lot more traffic to video, also need to be considered. These include destinations like Facebook, Twitter, and of course, blogs.
Social tools and technologies have helped us mature in how we choose to engage with other people online. Those who reap the biggest business rewards choose to participate in social media rather than stand on the sidelines. YouTube and other video hosting and sharing sites — along with blogs, Facebook, Twitter, LinkedIn, FourSquare, Yelp, etc. — have empowered brands and consumers to better interact with each other and build meaningful relationships based on dialogue, service, and feedback.
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