Using their mobile device, a consumer
can now find what they want at the exact moment that it crosses their
minds. While sipping a late at the local coffee house a friend begins a
discussion about the latest trend in basketball shoes. They pull out the
smart phone and search. There is a store just 2 blocks away that
carries the shoes they were discussing. Off they go to see them in
person, and may make an impulsive purchase. If that advertiser had
failed to make the information readily and instantly available, they may
have missed the sale.
This is just a simple example of why
mobile media marketing is big and getting bigger every day. Casinos text
special room rates to their club members, restaurants and fast food
establishments text deals on food and free drinks with purchase, and
there are literally millions of other uses that you will find for the
text-to-mobile application. Showing the mobile message to the clerk at
the counter is all that is needed to collect on the deal. It couldn’t be
easier.
A customer can always be given the choice to opt out of your texts
by instructing them to text ‘stop’ or something similar. This keeps
them from believing that you are unfairly bombarding them with
advertising that they do not want. Explore this explosive new way to
reach your target market in a cost effective and convenient way and
you’ll be keeping current with the technology of today’s biggest and
brightest marketing experts.
No comments:
Post a Comment