- Build an easy to find mobile site that has commonly sought after
stuff like your phone number, directions/map and hours right up top.
Unlike your desktop site, if they need this information they need it
NOW.
- Offer a text message reminder service for your customers. If there
is something your customers want to be reminded of as it relates to your
products or services, set up a way for them to be reminded.
- Provide a mobile alert system for things are extremely timely about
which your customers want to know. This could be an open appointment or
available seating. It could be a pricing alert or an availability alert.
Anything for which email is too slow is a good match for text messaging
alerts.
- Create a mobile loyalty program. Don’t make people carry around
another card in their wallet. Honestly, it is too much to ask people to
do.
With mobile marketing it is so important to focus on the end user
because their mobile device is so personal to them. Really anything that
is sent to it or seen on it has the potential to either interrupt and
annoy or provide value and delight. Focus on delighting your customers
and your mobile marketing campaign can succeed beyond your expectations.
No comments:
Post a Comment