Seo your videos

Search engines can’t make sense of video content on their own, adding keywords you want to rank for to the video title and description is essential whenever uploading a video to YouTube. Choose keywords that best represent the video and terms consumers will search for when looking for products or services like yours.

There are many tactics businesses can use to find qualifying keywords to help with their video SEO. For example, you can use keyword tools like the Google AdWords Keyword Tool to help determine the best keywords for each of your videos. However, you should also conduct searches for single and long-tail keywords within YouTube to help you understand the types of videos that show up on YouTube for each term. Seeing how many videos share your potential keyword, along with the number of views and related videos on the side bar, can help you determine keyword competition and potential viewership for your videos.

Making your video titles, descriptions, and tags SEO-friendly is as important as using qualified keywords.
Titles: The titles for YouTube videos have a 100-character limit, and you should include your most important keyword close to the beginning of your video title.  you should consider adding a standard video “trigger” keyword, a word that attracts attention in search engine results, to your video. Trigger keywords you can use are “review,” “how to,” “about,” or your business name keywords.

Descriptions: Video descriptions are a critical component of video SEO because they are the main copy associated with your video and the largest portion of text that search engines can read when indexing videos. YouTube provides up to 5,000 characters in the description, so use this space wisely and strategically craft the text for both SEO and viewers. Also, include the same keywords used to optimize your title so search engines and people will see a correlation between the two. The description should include a summary of the video along with a link to a resource, like your website, where viewers can receive more information.

Creating a playlist for similar types of videos can help improve their visibility on YouTube. Not only do video playlists appear within the YouTube search results, but other videos in that playlist can also appear in the sidebar of the YouTube player as related content when a viewer watches a video that’s included in the same playlist. This helps boost views of other videos you’ve added, rather than directing viewers to other content YouTube deems as similar but that may belong to other accounts.

Video Marketing

Social video marketing is what will make search marketers spend less time obsessing over Google’s latest search engine algorithm, and more time on something much more personally rewarding — optimizing themselves and their businesses.

Search marketers need to adapt to the social media landscape if they are to stay relevant with audiences and in business. This means optimizing for people first, and search engine algorithms second. Audiences are spending more time engaging with video content and communities revolving around them, across many social media channels.

That is exactly why SEM professionals can no long wait. They need to start learning how to put together interesting videos — or collaborate with video professionals who know how and have had success doing so. The videos need to actually help people out and make them want to share them with their peers, and build conversations around those videos. Then and only then, can one evolve from a search-only marketer into a search-and-social-video marketer.

Social video marketing is not only about distributing video content to video destination platforms like YouTube (which we would argue is a social network). Social networks, which are starting to drive a lot more traffic to video, also need to be considered. These include destinations like Facebook, Twitter, and of course, blogs.

Social tools and technologies have helped us mature in how we choose to engage with other people online. Those who reap the biggest business rewards choose to participate in social media rather than stand on the sidelines. YouTube and other video hosting and sharing sites — along with blogs, Facebook, Twitter, LinkedIn, FourSquare, Yelp, etc. — have empowered brands and consumers to better interact with each other and build meaningful relationships based on dialogue, service, and feedback.