Example of Mobile Marketing

Using their mobile device, a consumer can now find what they want at the exact moment that it crosses their minds. While sipping a late at the local coffee house a friend begins a discussion about the latest trend in basketball shoes. They pull out the smart phone and search. There is a store just 2 blocks away that carries the shoes they were discussing. Off they go to see them in person, and may make an impulsive purchase. If that advertiser had failed to make the information readily and instantly available, they may have missed the sale.

This is just a simple example of why mobile media marketing is big and getting bigger every day. Casinos text special room rates to their club members, restaurants and fast food establishments text deals on food and free drinks with purchase, and there are literally millions of other uses that you will find for the text-to-mobile application. Showing the mobile message to the clerk at the counter is all that is needed to collect on the deal. It couldn’t be easier.

A customer can always be given the choice to opt out of your texts by instructing them to text ‘stop’ or something similar. This keeps them from believing that you are unfairly bombarding them with advertising that they do not want. Explore this explosive new way to reach your target market in a cost effective and convenient way and you’ll be keeping current with the technology of today’s biggest and brightest marketing experts.

marketing idea

• Build an easy to find mobile site that has commonly sought after stuff like your phone number, directions/map and hours right up top. Unlike your desktop site, if they need this information they need it NOW.

• Offer a text message reminder service for your customers. If there is something your customers want to be reminded of as it relates to your products or services, set up a way for them to be reminded.

• Provide a mobile alert system for things are extremely timely about which your customers want to know. This could be an open appointment or available seating. It could be a pricing alert or an availability alert. Anything for which email is too slow is a good match for text messaging alerts.

• Create a mobile loyalty program. Don’t make people carry around another card in their wallet. Honestly, it is too much to ask people to do.

With mobile marketing it is so important to focus on the end user because their mobile device is so personal to them. Really anything that is sent to it or seen on it has the potential to either interrupt and annoy or provide value and delight. Focus on delighting your customers and your mobile marketing campaign can succeed beyond your expectations.

Mobile marketing ideas

Opt-In Strategies
The sticking point with commercial SMS messages  is getting consumers to opt-in to receive such messages in the first place. A multichannel media strategy for garnering opt-ins can provide big payoffs for both lenders and consumers. Examples include SMS opt-in opportunities at the end of agented or automated voice calls, point-of-sale messaging at branch banks or lending offices, Web-based check-box options within the customer’s account profile, statement messaging or inserts and print advertising campaigns.

When consumers are given the opportunity to opt-in for fraud alerts via SMS, businesses can create stronger customer relationships through protecting everyone in the transaction chain – consumer, merchant, processor, and lender – while improving profitability through a more efficient fraud management process. A simple mobile messaging campaign, delivered in these difficult times, reaps dividends for everyone involved.